Alt-Pop Icon Lorde Kicks Off Striking New Era With ‘What Was That’

by | Apr 26, 2025

Three-time GRAMMY® Award-winning artist Lorde has made her triumphant return with the release of her brand-new single, What Was That available now worldwide through Universal Music Group. After months of cryptic teasers and social media blackouts, What Was That marks the beginning of a daring new phase for the New Zealand-born artist, celebrated globally for her visionary pop sensibilities and emotional depth.

Lorde

Lorde (Thistle Brown)
Lorde (Thistle Brown)

Produced by Lorde, Jim-E Stack and Dan Nigro, the track sees Lorde stepping into a dreamier, more experimental sonic landscape — blending ambient electronica, sharp percussion, and hypnotic vocals to explore the blurred edges of memory, transformation, and emotional awakening.

Lorde @ Glastonbury

Lorde @ Glastonbury Festival 2017 (Kalpesh Patel)
Lorde @ Glastonbury Festival 2017 (Kalpesh Patel)

“‘What Was That’ is about the invisible moments that stay with you — those flashes that leave a dent in your spirit,” says Lorde. “I wanted to capture that strange, bittersweet electricity you feel when everything changes in an instant, even if you don’t realize it yet.”

Lorde

Lorde (Thistle Brown)
Lorde (Thistle Brown)

Musically, the track features a minimalist beat that slowly builds into a soaring chorus, layered with lush synths, subtle acoustic textures, and a signature vulnerability that only Lorde can deliver. It’s a song both intimate and vast, inviting listeners to get lost in its atmospheric haze while anchoring them with lyrics that cut straight to the heart.

The accompanying music video was shot on location in New York, including Washington Square Park, where Lorde surprised fans with a pop-up performance earlier this week. Check it out below:

Already hailed by early critics as “spellbinding” and “Lorde’s most fearless work yet,” What Was That is set to cement her place once again at the forefront of modern pop — blending innovation, storytelling, and raw emotion in a way only she can.

Sunny Sunday At Glastonbury Festival 2022 In Photos

Brontës (Stephanie Gibson)

Brontës Unveil Self-Titled Debut Album Packed With Pop Hooks And Raw Honesty

Glasgow’s rising indie outfit Brontës have officially released their long-awaited self-titled debut album, arriving today. A bold introduction to the band’s evolving sound, the record captures both their playful pop sensibilities and a newfound emotional depth.

Janet Devlin (Press)

Janet Devlin: Embracing The Chaos And Owning The Narrative

Sitting in a London studio amid the constant churn of filming, editing, releasing, and preparing for another run of live shows, Janet Devlin is exactly where you’d expect her to be: in motion. Even before the conversation properly begins, she’s laughing about the whirlwind surrounding her latest release.

Louise Aubrie (Linda Shakesby)

Louise Aubrie Unveils ‘Midnight Calls’, Bridging London Grit With LA Glamour

London-born indie rocker Louise Aubrie returns with her striking new single Midnight Calls, a bold and cinematic introduction to her forthcoming sixth studio album LFA. The track not only marks the beginning of a new era for Aubrie, but also reflects the transatlantic life that has come to define her artistry.

unpeople (Bridie Cummings)

Unpeople Return With Defiant New Single ‘Clouds’ Ahead Of Huge Festival Run

UK heavy risers unpeople have unleashed their ferocious new single clouds, marking a powerful return for the four-piece and further cementing their reputation as one of the most exciting emerging forces in modern heavy music. Out now, the track arrives alongside an equally striking visual, showcasing the band’s uncompromising vision.

Lastelle - Takedown Festival @ Portsmouth Guildhall (Rebecca Cairns)

Takedown Festival 2026 – Saturday: Atmosphere, Ambition And A Glimpse Into Heavy Music’s Future

If Friday had been centred heavily upon the good old-fashion riff, then Saturday very much favours a focus on...
Asovmel - Takedown Festival @ Portsmouth Guildhall (Rebecca Cairns)

Takedown Festival 2026 – Friday: Honouring Legacy, Fuelled By Riffs

Taking place over two days (Friday 3rd and Saturday 4th April) and three stages at the Portsmouth Guildhall, Takedown...
Atlus (David McClister)

Atlus Unveils Deeply Personal Debut Album ‘Art Of Letting Go’

Rising country crossover artist Atlus has officially released his label debut album Art Of Letting Go, a 15-track project that marks a defining moment in his rapidly ascending career. Out now, the record captures a raw and unfiltered look at the experiences that have shaped him both personally and artistically.

CQ Wrestling (The Buffacow)

CQ Wrestling Share Reflective New Single ‘Finish Line’ And Detail UK Headline Tour

Brighton duo CQ Wrestling have unveiled their powerful new single Finish Line, the latest preview of their forthcoming second album Resistance, due for release on 22nd May.

Pin It on Pinterest

Share This

Share Thing