Alt-Pop Icon Lorde Kicks Off Striking New Era With ‘What Was That’

by | Apr 26, 2025

Three-time GRAMMY® Award-winning artist Lorde has made her triumphant return with the release of her brand-new single, What Was That available now worldwide through Universal Music Group. After months of cryptic teasers and social media blackouts, What Was That marks the beginning of a daring new phase for the New Zealand-born artist, celebrated globally for her visionary pop sensibilities and emotional depth.

Lorde

Lorde (Thistle Brown)
Lorde (Thistle Brown)

Produced by Lorde, Jim-E Stack and Dan Nigro, the track sees Lorde stepping into a dreamier, more experimental sonic landscape — blending ambient electronica, sharp percussion, and hypnotic vocals to explore the blurred edges of memory, transformation, and emotional awakening.

Lorde @ Glastonbury

Lorde @ Glastonbury Festival 2017 (Kalpesh Patel)
Lorde @ Glastonbury Festival 2017 (Kalpesh Patel)

“‘What Was That’ is about the invisible moments that stay with you — those flashes that leave a dent in your spirit,” says Lorde. “I wanted to capture that strange, bittersweet electricity you feel when everything changes in an instant, even if you don’t realize it yet.”

Lorde

Lorde (Thistle Brown)
Lorde (Thistle Brown)

Musically, the track features a minimalist beat that slowly builds into a soaring chorus, layered with lush synths, subtle acoustic textures, and a signature vulnerability that only Lorde can deliver. It’s a song both intimate and vast, inviting listeners to get lost in its atmospheric haze while anchoring them with lyrics that cut straight to the heart.

The accompanying music video was shot on location in New York, including Washington Square Park, where Lorde surprised fans with a pop-up performance earlier this week. Check it out below:

Already hailed by early critics as “spellbinding” and “Lorde’s most fearless work yet,” What Was That is set to cement her place once again at the forefront of modern pop — blending innovation, storytelling, and raw emotion in a way only she can.

Sunny Sunday At Glastonbury Festival 2022 In Photos

Florence + The Machine (Autumn de Wilde)

Florence + The Machine Announce Sixth Album Everybody Scream

Florence Welch has never been one to shy away from the visceral, the theatrical, or the spiritual. With the announcement of her sixth studio album, Everybody Scream – out 31st October – she once again invites listeners into a world that feels both intimate and unearthly. The news arrives today with the release of the record’s title track, accompanied by a striking video directed by Autumn de Wilde. IDLES’ Mark Bowen, who also contributed musically to the project, appears in the surreal visual, hinting at the collaborative spirit underpinning the album.

Kanadia (Andy Ford)

Kanadia Unveil Darkly Mesmerising New Single ‘Slide Off The Earth’

Oxford alternative rock outfit Kanadia have shared their brand-new single Slide Off The Earth, the latest glimpse into their forthcoming third album The Fire That’s Tearing Through Our Home, due to drop on 26th September.

Charles Kelley (Press)

Charles Kelley Steps Into Bold New Era With Second Solo Album ‘Songs For A New Moon’

Multi-Platinum singer-songwriter and GRAMMY®-winning artist Charles Kelley – best known as one-third of country trio Lady A – has embarked on what he calls a “bold new creative chapter” with the release of his second solo album, Songs For A New Moon.

The Wild Things (Press)

The Wild Things Unleash Cathartic New Single ‘I Can’t Wait’ And Announce September UK Tour

London-based pop-rock firebrands The Wild Things return with their blistering new single I Can’t Wait, out now, marking the second chapter in the band’s summer-long sonic love story.

Snooper (Emily Moses)

Snooper Unleash New Single ‘Guard Dog’ Ahead of Upcoming Album ‘Worldwide’

Nashville’s punk experimentalists Snooper have dropped their latest single and video, Guard Dog, the second track lifted from their forthcoming album Worldwide, set for release on 3rd October via Jack White’s Third Man Records.

Skerryvore (Press)

Skerryvore Celebrate 20 Years With New Live Album XX – Live At Floors Castle

Celtic rock favourites Skerryvore are marking their 20th anniversary in style with the release of a new live album, Skerryvore XX – Live At Floors Castle, out now. Capturing a landmark moment in their journey from modest beginnings to global stages, the record documents the band’s spectacular anniversary concert at the historic Floors Castle in Roxburghshire, Scotland.

Old Dominion (Press)

Old Dominion Share Soulful New Single ‘Late Great Heartbreak’ Ahead of Sixth Album ‘Barbara’

With their sixth studio album Barbara due for release this Friday (22nd August), Nashville chart-toppers Old Dominion have unveiled a final teaser: brand-new single Late Great Heartbreak. A playful, soul-inflected jam, it’s the latest sign that the record will be the band’s most adventurous to date.

The Jacques (Nick Sayers)

The Jacques Announce New Album ‘Make Repetition!’ & Share Shimmering Single ‘Ramona’

London-via-Bristol trio The Jacques are gearing up for the 5th September release of their second album Make Repetition! with a bold new single, Ramona. The shimmering synth-driven track arrives with a playful official video, setting the tone for a record that promises reinvention, resilience, and plenty of surprises.

Pin It on Pinterest

Share This

Share Thing