Alt-Pop Icon Lorde Kicks Off Striking New Era With ‘What Was That’

by | Apr 26, 2025

Three-time GRAMMY® Award-winning artist Lorde has made her triumphant return with the release of her brand-new single, What Was That available now worldwide through Universal Music Group. After months of cryptic teasers and social media blackouts, What Was That marks the beginning of a daring new phase for the New Zealand-born artist, celebrated globally for her visionary pop sensibilities and emotional depth.

Lorde

Lorde (Thistle Brown)
Lorde (Thistle Brown)

Produced by Lorde, Jim-E Stack and Dan Nigro, the track sees Lorde stepping into a dreamier, more experimental sonic landscape — blending ambient electronica, sharp percussion, and hypnotic vocals to explore the blurred edges of memory, transformation, and emotional awakening.

Lorde @ Glastonbury

Lorde @ Glastonbury Festival 2017 (Kalpesh Patel)
Lorde @ Glastonbury Festival 2017 (Kalpesh Patel)

“‘What Was That’ is about the invisible moments that stay with you — those flashes that leave a dent in your spirit,” says Lorde. “I wanted to capture that strange, bittersweet electricity you feel when everything changes in an instant, even if you don’t realize it yet.”

Lorde

Lorde (Thistle Brown)
Lorde (Thistle Brown)

Musically, the track features a minimalist beat that slowly builds into a soaring chorus, layered with lush synths, subtle acoustic textures, and a signature vulnerability that only Lorde can deliver. It’s a song both intimate and vast, inviting listeners to get lost in its atmospheric haze while anchoring them with lyrics that cut straight to the heart.

The accompanying music video was shot on location in New York, including Washington Square Park, where Lorde surprised fans with a pop-up performance earlier this week. Check it out below:

Already hailed by early critics as “spellbinding” and “Lorde’s most fearless work yet,” What Was That is set to cement her place once again at the forefront of modern pop — blending innovation, storytelling, and raw emotion in a way only she can.

Sunny Sunday At Glastonbury Festival 2022 In Photos

The Cab (Juan Flores Mena)

The Cab Return With Long-Awaited Third Album ‘Chasing Crowns’

After more than a decade away from full-length releases, Las Vegas pop-rock outfit The Cab have officially returned with their third studio album, Chasing Crowns, out now. The 18-track record marks the band’s first album in 15 years and signals a powerful new chapter for a group whose absence has only heightened anticipation for their comeback.

Luvcat (Barnaby Fairley)

Luvcat Unveils ‘Vampire At The Beach’ And Announces Dark New EP ‘Lovebites’

Liverpool’s rising cult star Luvcat returns with her latest single Vampire At The Beach, a brooding and cinematic offering that sets the tone for her forthcoming EP Lovebites, due for release on 22nd May.

James Dean Bradfield of Manic Street Preachers @ Wembley Arena (Kalpesh Patel)

Manic Street Preachers And Suede Announce Massive Co-Headline UK Arena Tour For Autumn 2026

Two of Britain’s most enduring and influential bands, Manic Street Preachers and Suede, have joined forces to announce a major co-headline UK arena tour set to take place in autumn 2026.

Basht. (Polocho)

Basht. Announce Debut Album ‘Poor Advice’ And Unveil Brooding New Single ‘Perfume’

Dublin four-piece Basht. have unveiled details of their debut album Poor Advice, set for release on 9th October, alongside the release of its gripping lead single Perfume.

The Temperance Movement (Rob Blackham / Blackham Images)

The Temperance Movement Announce ‘Let It All Out’ UK & European Tour

British rock outfit The Temperance Movement have announced a major return to the road this autumn, unveiling their 2026 Let It All Out tour—a 21-date run spanning Europe and the UK.

The War and Treaty (Luke Rogers)

The War And Treaty Announce UK & European Summer Tour For 2026

Acclaimed duo The War And Treaty have unveiled plans for an extensive UK and European summer tour in 2026, bringing their celebrated live show across the continent this July.

Tiffany Stringer (Ragan Henderson)

Tiffany Stringer Unveils Cinematic New EP ‘The Lone Starlet’

Rising pop artist Tiffany Stringer is stepping into a bold new era with the announcement of her upcoming EP The Lone Starlet, set for release on 8th May. Blending big-screen storytelling with glossy pop production, the project marks a striking evolution for the Texas-born singer-songwriter.

Boards Of Canada (Peter Iain Campbell)

Boards Of Canada Announce Long-Awaited New Album ‘Inferno’

After more than a decade of silence, enigmatic electronic duo Boards Of Canada have officially announced their long-awaited fifth studio album, Inferno, set for release on 29th May.

Pin It on Pinterest

Share This

Share Thing