Alt-Pop Icon Lorde Kicks Off Striking New Era With ‘What Was That’

by | Apr 26, 2025

Three-time GRAMMY® Award-winning artist Lorde has made her triumphant return with the release of her brand-new single, What Was That available now worldwide through Universal Music Group. After months of cryptic teasers and social media blackouts, What Was That marks the beginning of a daring new phase for the New Zealand-born artist, celebrated globally for her visionary pop sensibilities and emotional depth.

Lorde

Lorde (Thistle Brown)
Lorde (Thistle Brown)

Produced by Lorde, Jim-E Stack and Dan Nigro, the track sees Lorde stepping into a dreamier, more experimental sonic landscape — blending ambient electronica, sharp percussion, and hypnotic vocals to explore the blurred edges of memory, transformation, and emotional awakening.

Lorde @ Glastonbury

Lorde @ Glastonbury Festival 2017 (Kalpesh Patel)
Lorde @ Glastonbury Festival 2017 (Kalpesh Patel)

“‘What Was That’ is about the invisible moments that stay with you — those flashes that leave a dent in your spirit,” says Lorde. “I wanted to capture that strange, bittersweet electricity you feel when everything changes in an instant, even if you don’t realize it yet.”

Lorde

Lorde (Thistle Brown)
Lorde (Thistle Brown)

Musically, the track features a minimalist beat that slowly builds into a soaring chorus, layered with lush synths, subtle acoustic textures, and a signature vulnerability that only Lorde can deliver. It’s a song both intimate and vast, inviting listeners to get lost in its atmospheric haze while anchoring them with lyrics that cut straight to the heart.

The accompanying music video was shot on location in New York, including Washington Square Park, where Lorde surprised fans with a pop-up performance earlier this week. Check it out below:

Already hailed by early critics as “spellbinding” and “Lorde’s most fearless work yet,” What Was That is set to cement her place once again at the forefront of modern pop — blending innovation, storytelling, and raw emotion in a way only she can.

Sunny Sunday At Glastonbury Festival 2022 In Photos

Issac Ryan Brown (Nedim Nazerali)

Issac Ryan Brown Steps Into The Spotlight With Infectious New Single ‘Lipstick’

Rising pop/R&B talent Issac Ryan Brown continues his ascent with the release of his latest single Lipstick, a slick, confident cut that positions the 20-year-old as one of 2026’s most exciting breakthrough artists.

Ella Langley (Press)

Ella Langley Rediscovers Herself On New Single ‘Loving Life Again’ Ahead Of ‘Dandelion’ Album Release

Multi-platinum country star Ella Langley continues to build momentum toward her highly anticipated sophomore album with the release of her latest single, Loving Life Again. The track offers a deeply personal snapshot of an artist recalibrating amidst the whirlwind of success, arriving ahead of her new record Dandelion, set for release on 10th April.

Alison Moyet @ Latitude Festival 2025 (Kalpesh Patel)

Alison Moyet Expands ‘Songs Of Yazoo, The Minutes & Other’ Tour With New UK Dates Due To Overwhelming Demand

Alison Moyet has added a further run of UK shows to her highly anticipated Songs Of Yazoo, The minutes & Other tour, responding to huge demand that has already seen the majority of dates sell out in record time.

The HU (Press)

The Hu Unleash Double Single ‘The Men’ & ‘Warrior Chant’ + Announce UK & European Tour

Mongolian rock phenomenon The Hu return with a powerful double release, unveiling two brand new tracks – The Men and Warrior Chant – alongside news of an extensive UK and European headline tour later this year.

Kind Villain (Press)

Kind Villain Shares Defiant New Single ‘I’m A Little Off’ And Introduces Himself To UK Audiences

Rising alt-rock newcomer Kind Villain is making a bold first impression with the release of his latest single I’m A Little Off, a deeply personal and defiant anthem that explores neurodiversity with honesty and bite.

Matt Bellamy of Muse @ The O2 (Kalpesh Patel)

Muse Launch ‘The Wow! Signal’ With Space-Bound Reveal And New Single ‘Be With You’

Muse have officially ushered in a new era, announcing their tenth studio album The Wow! Signal alongside the release of its towering new single Be With You.

Self Esteem @ Hammersmith Apollo (Kalpesh Patel)

British Airways ARC Announces Opening Line-Up For New London Venue With Self Esteem Kicking Things Off

A brand-new chapter in London’s live music scene is set to begin this summer as British Airways ARC unveils its first wave of performers ahead of its official opening on 16th June.

A Place To Bury Strangers (Holger Nitschke)

A Place To Bury Strangers Share Reflective New Single ‘Where Are We Now’ Ahead Of ‘Rare And Deadly’ Release

New York noise-rock outfit A Place To Bury Strangers have unveiled their latest single Where Are We Now, the third preview of their forthcoming rarities collection Rare And Deadly, due out on 3rd April.

Pin It on Pinterest

Share This

Share Thing