APRE Unveil Video For Latest Single Backstreet

by | Dec 4, 2018 | Rock/Media/News, Sound/Vision

London duo APRE have unveiled their immersive first video for latest single Backstreet, alongside announcing details of a spring UK headline tour. This announcement follows their Hopscotch tour and Sam Fender support. Also among the first wave of acts confirmed for SXSW and set to play Eurosonic Festival in January, Backstreet comes in the wake of 2018’s breakthrough singles All Yours and Without Your Love and the band’s two acclaimed, accompanying EPs The Movement Of Time and Drum Machines Killed Music. APRE have played live dates with the likes of Lany and Fickle Friends, whilst also  gaining across-the-board support at Radio 1, 6Music, Radio X, Spotify and Apple Music.

The video to Backstreet portrays “a voyeuristic peek into a group gathering that approaches love in an abstract fashion. The group are engaged in different scenarios that are nuanced metaphors for various aspects within relationships. We are gradually introduced to the multiple love triangles within the group, causing jealousy and animosity. Moreover, we observe the versatility of the concept of relationship, stretched within all genders of the group. By taking this approach, the video explores concepts such as love, attraction, kindness, understanding, distaste, domination, anger, oppression, jealousy, and hierarchy.”

The video further confirms APRE as one of the UK’s most potent, intriguing new bands. Frequently twisting those most private moments into songs full of brains, heart, and laser-guided melodies, you’d be unlikely to trace APRE’s origins to the backroom of a West London chess club, and yet that’s exactly where the story begins.

Charlie and Jules – co-vocalists, co-producers, multi-instrumentalists – were no strangers to making music individually, but it wasn’t until Sue who ran the club suggested that they hook up that the unique sound and relationship of APRE started to fuse together. “She knew that we shared the love of the same thing,” recalls Charlie, which turned out to be everything from noughties outfits like Foals or Mystery Jets to 80s pinups Tears For Fears or The Police. Making ends meet however they could in the meantime, APRE – and that Ealing room – became an exercise in escape: “the fun side, where we could go and truly be ourselves”, utilising a DIY spirit, terrible equipment and the sort of intimate sentiments they’d seldom voice in public to reach for the same level of world-conquering pop they were raised on.

As introduced in the Backstreet video, part of what makes APRE special is an eye for detail that looks beyond just the immediate songs they make. The band’s imagery is often shrouded in suburbia, but with a surreal, sometimes-dislocated edge (where outsider and insider are unclear). Even the band name itself begs questions (one version goes that it was inspired by a French girlfriend who kept saying Apres, whilst another interpretation might be that it drops you into a story always evolving, neither at its beginning nor its end).

As with any genuinely-aspirational band, everything in APRE’s world matters and yet to the outside eye, not everything makes total sense – which is precisely the point. With songs which take charged emotion, heartfelt ambition and a refreshing embrace of the ludicrousness of the present day – its paradoxes, problems, but also the potential to truly transform your situation (imagining a stadium where stands a chess club) – Backstreet is an invitation to follow APRE down whichever street they may go next.

UK Headline Tour

March 31st Bristol – The Louisiana

April 1st Manchester – Jimmy’s

April 2nd Birmingham – Hare & Hounds 2

April 3rd London – Omeara

By Tony Creek

Tony has had a passion for music of all genres since an early introduction to the Rolling Stones and Rock in the 70's.He also loves to write and discover new music, so reviewing and publishing features is his idea of heaven. Unfortunately work and his wife's love of R n B has a habit of getting in the way!

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