Exclusive Video Premiere: JW Paris – Favourite Thing

JW Paris 2 1

JW Paris – Paul Lyme

In our interview with JW Paris at the end of the summer festival season they said that they were aiming to release their forth single, Favourite Thing. We are pleased to be able to bring you the exclusive premiere of the video that accompanies the single, which was released last week. Prior to it’s release it was getting some serious airplay, including Steve Lamacq on BBC 6 Music, John Kennedy on Radio X and by Janice Long and Gary Crowley. The single was even played on West Coast Radio 87.6 in Auckland, New Zealand.

JW Paris 9

JW Paris – Paul Lyme

The video had been shot a couple of days before we met the guys and they told us that they had  some of their friends in it, and Aaron makes a cameo appearance. In addition one of their friends, Dan Brown, directed it. Dan remarked at the time  “And I think Favourite Thing is probably the proudest example for me, of our sound, Yeah so that’s got just about everything.

” The song itself was written while they were on a road trip in America and the band said “​ It was created in the middle of the Joshua Tree desert in October 2018, away from phones, screens and the pressure of social media. We created a song that represented our frustrations with getting our voices heard, not only in our music creativeness but the constant pressure that is put on you to achieve someone’s prefabricated idea of success. We want this song to inspire and influence anyone that feels like they can’t get their voice heard or feel they are powerless to change their current situation. Favourite Thing is an anthem to help you fight back against the generic and mundane.”

The pressure to conform is well illustrated in the video with a young woman walking through an urban landscape feeling hemmed in and just wanting to shake free from the invisible chains that bind us. Self consciousness of those around us and how they may think of you. Only when she finds a space under a fly over, with bright graffiti and can be herself. Once she let’s loose with a young man who obviously is cut from the same cloth, she again notices people staring but having tasted the freedom flicks them the fingers. The direction conveys the message that Dan and Arron want to convey really well.

Dan and Aaron told RockShot Mag “Living in a world of surplus distractions; the new ‘this’ and ‘that’s,’ how we’re supposed to look, feel and think – it’s sometimes hard to see clearly through all the fodder and what’s actually meaningful. We tend to shy away from being our true selves in fear of someone judging us for it. This video tries to depict a small example of our anxious world and through the flow of it all, how it can boil up. This song and this video hopefully speaks to those who feel pressure of our modern worlds expectations and to that we say, Stop. Take a look around.”

JW Paris 8

JW Paris – Paul Lyme

The video captures these sentiments, and perfectly captures the punchy song which starts with a killer riff, which permeates the track. Having seen JW Paris live, the track also captures their energy on stage. I particularly like the way it ebbs and flows and changes tempo, with some brass lines/hooks courtesy of (​feral) Child​ from L​ongy and The Gospel Trash. This did get the crowd moving very late in a hot tent, when they played it live at Wilkestock, so I can see why it is getting the airplay it deserves. I agree with Dan, Favourite Thing is a perfect example of the JW Paris sound.

If you are new to JW Paris, they have been described as a Band to watch in 2019 (Fred Perry SubCulture) and have a string of stand out singles under their belt including Darker Side of Paradise, Rapture and Radio, all mixed by ​Hugo Nicolson​ (Grammy award winning: Primal Scream, Radiohead and Bjork) and mastered by ​John Davis a​t Metropolis (U2/Noel Gallagher).

JW Paris are not away from a stage to let loose their pent up energy and are building tour dates for early next year so keep an eye out for dates in Feb/March via the bands socials. You might find some clues HERE 

 

 

Aerial Salad (Press)

Aerial Salad Share Tied To Pieces Of Paper

It’s with good reason that Aerial Salad describe themselves as "Madchester Punk". From their formation in 2016, the...
Crawlers @ Rough Trade East (Paul Lyme)

Crawlers Deliver A Valentine’s Treat At Rough Trade East

The queue stretches down through the glowing Shoreditch street for half a block. Someone’s cut out hundreds of pink...
Alice Cooper @ The O2 Arena (Kalpesh Patel)

Alice Cooper Announces UK Tour Including Hammersmith London Shows

Icon, pioneer, and Rock And Roll Hall Of Fame inductee Alice Cooper has achieved so much in his lengthy career. But...
Frank Carter & The Rattlesnakes @ Roundhouse (Nick Allan)

Frank Carter & The Rattlesnakes’ Dark Rainbows Shine At The Roundhouse

Few musicians and artists that I’ve followed over the years have evolved as much as Frank Carter has since I first saw him fronting Gallows when they opened for the MC5/DTK at the Underworld in Camden back in December 2006, back when I described Frank as a Wee Ginger Gobshite who offered out the audience for a fight, Now nearly 18 years later Frank is playing two nights At The Roundhouse to celebrate the release of dark Rainbow his fifth album with The Rattlesnakes.

Megan Moroney (David McClister)

Georgia’s EMO Cowgirl Megan Moroney To Bring Nashville To The UK

Self-described “emo cowgirl” Megan Moroney has announced her return to the UK for seven headline dates in September,...
McFly (Press)

McFly To Celebrate 21 Years With Massive O2 Arena Show

It’s been 21 years since McFly first formed, a journey which has taken them from their breakthrough hit Five Colours...
The Schizophonics @ Moth Club (Pauline Di Silvestro)

A Lesson Of Rock’N’Roll To The People Of Hackney, By The Schizophonics

It was an average Wednesday night for many people in Hackney, just trying to get through the rest of the winter while...
Mother Mother Mackenzie Walker scaled

Mother Mother Explore Their Grief Chapter

Canada’s biggest alt-rock export Mother Mother have released their highly anticipated album Grief Chapter. The album...

Pin It on Pinterest

Share This

Share Thing