Loreen Dazzles Beyond Eurovision Magic At London’s Hammersmith Apollo

by | Mar 20, 2025

Swedish pop superstar Lorine Talhaoui – AKA Loreen’s – long-awaited return to London saw her grace the stage at London’s famous Hammersmith Apollo for a night of transcendent vocals, ethereal visuals, and emotionally charged performances. The sold-out crowd, buzzing with anticipation, was treated to a carefully curated setlist that spanned her career, blending cinematic ballads with euphoric dance anthems.

Loreen @ Hammersmith Apollo

Loreen @ Hammersmith Apollo (Kalpesh Patel)
Loreen @ Hammersmith Apollo (Kalpesh Patel)

The night opened with sophomore LP Ride tune Jupiter Drive, an atmospheric and hauntingly beautiful introduction that set the tone for the journey ahead. As beams of light bathed the stage, Loreen’s silhouette emerged from within a large, almost Stargate-like, light ring and her soaring vocals filled the venue – the singer sporting her famous overly extended fingernails. 2024 single Gravity followed, the crowd singing along to its low-key intro before bringing a pulsing energy that had the audience entranced, while more singles from last year – Forever and Warning Signs – seamlessly carried the momentum forward.

Midway through the set, Hate The Way I Love You introduced a more introspective moment, allowing Loreen to showcase the rawness of her artistry. The audience swayed to the emotional intensity, before being taken back to her Eurovision roots with a rousing rendition of potential 2017 entry Statements, Pink Floyd’s Another Brick In The Wall being woven in amongst storming beats and screaming guitars. The track, known for its dark, avant-garde aesthetic, was delivered with fierce conviction, reaffirming her reputation as one of pop’s most unique storytellers.

The crowd erupted as the opening notes of debut single My Heart Is Refusing Me rang out, a reminder of the early days of the Swede’s career. She then seamlessly transitioned into I’m In It With You, a deeply personal track that resonated throughout the Apollo’s grand space. Dreams and Coming Close followed, creating a hypnotic, dreamlike interlude that showcased her ability to fuse vulnerability with sonic power. “Will you dance it with some new song” she asks, to screams from her captivated audience.

Loreen @ Hammersmith Apollo

Loreen @ Hammersmith Apollo (Kalpesh Patel)
Loreen @ Hammersmith Apollo (Kalpesh Patel)

Then came the moment everyone had been waiting for—the unmistakable build of 2012 Eurovision winner Euphoria. The energy in the venue became electric, with the entire crowd singing along to the song that catapulted Loreen to international stardom. It was a defining moment of the night, a reminder of the timeless magic she creates on stage.

For the encore, the 41-year-old Västerås native delivered the poignant Is It Love, wrapping the audience in a warm, heartfelt embrace before closing with Tattoo, her 2023 Eurovision-winning anthem. The closing notes echoed through the Apollo, marking the end of a night that was nothing short of mesmerising.

Loreen’s show at the Hammersmith Apollo was more than a concert—it was an immersive experience, a testament to her artistry, and a celebration of music’s power to connect on a profound level. Although she will forever be tied to her duel Eurovision Song Contest wins, fans left the venue knowing they had witnessed something truly special, a performance that will linger in their hearts for years to come.

Live review of Loreen at Hammersmith Apollo, London on 20th March 2025 by Kalpesh Patel.

Inhaler Breathe In The Open Wide Of London’s O2 Academy Brixton

 

Blums (Eleanor Petry)

Blums Announces Debut Album ‘Sunk Cost Fantasy’ – A Dreamlike Art-Pop World Years In The Making

New York-based artist Blums has unveiled details of her long-awaited debut album, Sunk Cost Fantasy, a deeply personal and sonically adventurous collection that captures nearly a decade of creative exploration, self-discovery and artistic reinvention.

Seb Lowe @ Roundhouse (Kalpesh Patel)

Seb Lowe Brings Fire, Fury And Folk-Punk Spirit To Sofia Isella’s Roundhouse Crowd

Opening for Sofia Isella at London’s Roundhouse, Seb Lowe wastes no time making an impression. Walking onto the stage armed with only an acoustic guitar and accompanied by violinist and backing vocalist Kate Couriel, the Sheffield singer-songwriter delivers a powerful 30-minute set that feels far bigger than its stripped-back format suggests.

Interpol (Elliot Lee Hazel)

Interpol Return With Expansive New Album ‘This Mirror Weighs A Ton’ And Major UK Arena Tour With Bloc Party

New York post-punk icons Interpol have announced their long-awaited seventh studio album, This Mirror Weighs A Ton, set for release on 28th August via Partisan Records. Marking their first full-length release in four years and their debut for the influential independent label, the album arrives alongside two striking new tracks, the atmospheric title song and the driving See Out Loud.

Simon Le Bon & John Taylor of Duran Duran @ The O2 (Kalpesh Patel)

Duran Duran, Nile Rodgers & CHIC, Groove Armada And SOPHIE GREY. Complete Star-Studded BST Hyde Park Line-Up

Duran Duran’s return to London’s BST Hyde Park just got even bigger, with organisers unveiling the full supporting line-up for the iconic British band’s headline performance on Sunday 5th July 2026.

Sofia Isella @ Roundhouse (Kalpesh Patel)

Sofia Isella Captivates London’s Roundhouse On Emotional Tour Finale

Sofia Isella arrives at the Roundhouse like a storm she can barely contain. Emerging from the shadows, backed by ominous electronic textures and silhouettes, she immediately cuts a striking figure. She paces furiously across the stage, hair hanging over her face, constantly tugging at her oversized clothes as though caught between wanting to tear them off and feeling trapped inside them. Her fingers are haphazardly bound with elastic bands, while her face and arms are purposely dirtied. It’s uncomfortable, theatrical and utterly compelling. 

Jamie Grey (Press)

Jamie Grey Finds Beauty In Uncertainty On New Single ‘Feather’

Rising singer-songwriter Jamie Grey continues his impressive ascent with the release of his heartfelt new single, Feather, a track that balances infectious summer-ready melodies with deeply personal reflections on life’s uncertainties.

Fantastic Negrito (Roberta Paolucci)

Fantastic Negrito Asks ‘How Long?’ On Powerful New Live Single Ahead Of Upcoming Album ‘Alive!’

Three-time GRAMMY® Award-winning visionary Fantastic Negrito has unveiled his latest single, How Long?, a stirring live recording taken from his forthcoming live album Fantastic Negrito Alive!, set for release on 17th July via Storefront Records.

Lainey Wilson (Cece Dawson)

Lainey Wilson Teams Up With John Mayer For New Single ‘Phone, Keys, Wallet’

Country music powerhouse Lainey Wilson continues her remarkable run of success with the release of her brand-new single Phone, Keys, Wallet, a heartfelt and spirited collaboration featuring acclaimed guitarist and singer-songwriter John Mayer.

Pin It on Pinterest

Share This

Share Thing