Loreen Dazzles Beyond Eurovision Magic At London’s Hammersmith Apollo

by | Mar 20, 2025

Swedish pop superstar Lorine Talhaoui – AKA Loreen’s – long-awaited return to London saw her grace the stage at London’s famous Hammersmith Apollo for a night of transcendent vocals, ethereal visuals, and emotionally charged performances. The sold-out crowd, buzzing with anticipation, was treated to a carefully curated setlist that spanned her career, blending cinematic ballads with euphoric dance anthems.

Loreen @ Hammersmith Apollo

Loreen @ Hammersmith Apollo (Kalpesh Patel)
Loreen @ Hammersmith Apollo (Kalpesh Patel)

The night opened with sophomore LP Ride tune Jupiter Drive, an atmospheric and hauntingly beautiful introduction that set the tone for the journey ahead. As beams of light bathed the stage, Loreen’s silhouette emerged from within a large, almost Stargate-like, light ring and her soaring vocals filled the venue – the singer sporting her famous overly extended fingernails. 2024 single Gravity followed, the crowd singing along to its low-key intro before bringing a pulsing energy that had the audience entranced, while more singles from last year – Forever and Warning Signs – seamlessly carried the momentum forward.

Midway through the set, Hate The Way I Love You introduced a more introspective moment, allowing Loreen to showcase the rawness of her artistry. The audience swayed to the emotional intensity, before being taken back to her Eurovision roots with a rousing rendition of potential 2017 entry Statements, Pink Floyd’s Another Brick In The Wall being woven in amongst storming beats and screaming guitars. The track, known for its dark, avant-garde aesthetic, was delivered with fierce conviction, reaffirming her reputation as one of pop’s most unique storytellers.

The crowd erupted as the opening notes of debut single My Heart Is Refusing Me rang out, a reminder of the early days of the Swede’s career. She then seamlessly transitioned into I’m In It With You, a deeply personal track that resonated throughout the Apollo’s grand space. Dreams and Coming Close followed, creating a hypnotic, dreamlike interlude that showcased her ability to fuse vulnerability with sonic power. “Will you dance it with some new song” she asks, to screams from her captivated audience.

Loreen @ Hammersmith Apollo

Loreen @ Hammersmith Apollo (Kalpesh Patel)
Loreen @ Hammersmith Apollo (Kalpesh Patel)

Then came the moment everyone had been waiting for—the unmistakable build of 2012 Eurovision winner Euphoria. The energy in the venue became electric, with the entire crowd singing along to the song that catapulted Loreen to international stardom. It was a defining moment of the night, a reminder of the timeless magic she creates on stage.

For the encore, the 41-year-old Västerås native delivered the poignant Is It Love, wrapping the audience in a warm, heartfelt embrace before closing with Tattoo, her 2023 Eurovision-winning anthem. The closing notes echoed through the Apollo, marking the end of a night that was nothing short of mesmerising.

Loreen’s show at the Hammersmith Apollo was more than a concert—it was an immersive experience, a testament to her artistry, and a celebration of music’s power to connect on a profound level. Although she will forever be tied to her duel Eurovision Song Contest wins, fans left the venue knowing they had witnessed something truly special, a performance that will linger in their hearts for years to come.

Live review of Loreen at Hammersmith Apollo, London on 20th March 2025 by Kalpesh Patel.

Inhaler Breathe In The Open Wide Of London’s O2 Academy Brixton

 

Westislonely (Press)

Westislonely Unleashes Dark Desire On New Single ‘Show Me A God’

Rising alt-rock provocateur West Lomas – AKA Westislonely – returns with a striking new single, Show Me A God, marking her first release of the year and signalling a bold shift in both sound and intent.

Noah Kahan @ BST Hyde Park 2025 (Kalpesh Patel)

Noah Kahan Announces Major UK & Ireland Arena Run As ‘The Great Divide’ Era Begins

Vermont-born singer-songwriter Noah Kahan has announced a major UK & Ireland arena run as part of his global Great Divide Tour, adding to an already huge slate of European, Australian and New Zealand dates following his recent US stadium shows.

Alex Amen (Jackie Domi)

Alex Amen Announces Debut Album ‘Sun Of Amen’ And Shares Reflective New Single ‘Diamonds’

Emerging Americana voice Alex Amen has announced his debut album Sun Of Amen, set for release on 12th June, alongside the unveiling of his new single Diamonds.

SOPHIE SHREDZ (Tabs Camp)

Sophie Shredz Unleashes Debut EP ‘Distortionist’ In A Blast Of Hyperpop Chaos

Rising alt-pop disruptor SOPHIE SHREDZ has arrived with a bold statement of intent, dropping her debut EP DISTORTIONIST—a high-voltage introduction that blurs the lines between hyperpop, grunge and club culture.

Tiftt Merritt (Ebru Yildiz)

Tift Merritt Returns With First Album In A Decade ‘Sugar’ And Shares New Single ‘Finest Feelings’

Acclaimed singer-songwriter Tift Merritt has announced her long-awaited new album Sugar, marking her first full-length release in nearly a decade. Set for release on 26th June, the record signals a deeply personal and creatively renewed chapter for one of Americana’s most enduring voices.

Rosa Walton (Nicole Ngai)

Rosa Walton Shares Dreamlike New Single ‘Halfway Round The World’ And Announces UK Dates

Rosa Walton continues to carve out her solo identity with the release of her luminous new single Halfway Round The World, the latest glimpse into her forthcoming debut album Tell Me It’s A Dream, arriving 5th June.

Brooke Combe (Jack Finnigan)

Brooke Combe Enters A Bold New Era With ‘Tears Won’t Lie’ And Fontana Signing

Scottish soul breakout Brooke Combe is stepping into a defining new chapter, unveiling her latest single Tears Won’t Lie alongside news of her signing to Fontana Records. Arriving in the wake of her acclaimed debut album Dancing At The Edge Of The World, the track captures an artist firmly in her stride.

Sesame Girl (Maddy Strydom)

Sesame Girl Shine Bright On Heartfelt New Single ‘Superstar’

Australian indie outfit Sesame Girl return with a radiant new offering in Superstar, a track that leans into warmth, sincerity and shimmering guitar-driven charm as the band continue to refine their evolving sound.

Pin It on Pinterest

Share This

Share Thing