Multi-platinum and award-winning artist Loreen has just dropped her latest single Gravity via Promised Land Recordings. An emotive and transcendent track, Gravity captures the magnetic pull of connection and self-discovery, inviting listeners into an immersive soundscape of sultry melodies and introspective lyrics.
Loreen
The new single marks another bold chapter in the two-time Eurovision Song Contest winner’s evolution as an artist, blending her signature electro-pop sound with rich, world-music influences. This deeply personal song delves into the universal dance between longing and intuition, exploring the gravitational force that draws us toward both love and lessons.
“Gravity is about the invisible forces that shape us—the pull of love, the weight of desire, and the quiet voice within that guides us through it all. It’s a song about trust, both in others and in ourselves, and finding beauty even in moments of uncertainty. Through this track, I wanted to capture the duality of being held by something larger than us, yet still choosing to follow where it leads,” she says.
The track’s haunting chorus, “Your gravity, I will follow you,” is paired with driving rhythms, and a richly layered production helmed by acclaimed producer Kyle Shearer (Raye, Carly Rae Jepsen, Becky G) and co-writer Jesse St. John (Charli XCX, Kim Petras, Kylie). Together with Loreen, they create an emotional anthem that resonates with listeners on both a deeply personal and universal level.
Gravity follows the groundbreaking success of Loreen’s hit, Tattoo, which topped charts in over 10 countries and further cemented her place as one of the most compelling voices in pop music today. With over 2 billion streams, the singer’s ability to craft music that bridges the personal and the collective remains unparalleled.
Voir Fashion Issue 33 was released this week celebrating those who are daring to be different and those who are willing to stir cultural shift in the creative industry. Loreen wears ‘Tied-Up’ body suit: Whitaker Malem for the cover of Voir Fashion Magazine and Brand Di Minno shoes. Loreen teases a new album and working with some exciting collaborative artists.
Loreen embarks on an extensive UK and European tour starting on 15 February 2025 in Utrecht, Netherlands, and includes 24 stops across the continent, with highlights like Oslo’s Sentrum Scene, Paris’s Olympia, and a highly-anticipated performance at London’s iconic Eventim Apollo on 19 March 2025.
2025 UK & IrelandTour Dates:
MARCH
17th – Birmingham, UK O2 Institute
19th – London, UK Eventim Apollo
21st – Liverpool, UK O2 Academy
22nd – Manchester, UK Academy
23rd – Bristol, UK O2 Academy
25th – Glasgow, UK O2 Academy
27th – Dublin, Ireland 3 Olympia
JUNE
1st – London, UK Mighty Hoopla Festival
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