Having exceeded a new career landmark of 15 million streams, Cassa Jackson’s ascent continues as she shares the storytelling new single Reset Me. The track looks set to build upon her growing profile, with highlights to date including Radio 1 Future Pop airplay from Mollie King, a spread of tastemaker attention, a TikTok Artist of the Week profile, and arena shows as guest to JLS and Blue.
Cassa Jackson
Reset Me is a beautifully intimate piano ballad in which Jackson’s ever elegant voice celebrates the joys that come with finding a new love. You can hear how much the relationship inspires her with the feeling that pulsates every note that she sings – it’s the sound of the positivity that radiates from a secure loving relationship.
It’s also a song in which Jackson expresses the vulnerability to share her story with her growing fanbase. From the very start they related to her stories of faltering relationships, false starts and wrong guys – although she still longed to make such a connection, as heard most powerfully in her fan favourite Parallel Universe. But then a new romance blossomed with last year’s Summer With U EP before fully flourishing in life-affirming fashion with Reset Me.
Jackson says: “It just might be that I have finally found my Parallel Universe which I was longing for in my biggest song. Parallel Universe was written in the hope of finding someone who was ‘always gonna put me first’ and the raw, stripped-back Reset Me is a celebration of finding that someone and appreciating everything about the new relationship. This song documents the process I went through in my relationship. I really do feel like he reset me and listening to this song makes me feel so warm inside.” She wrote Reset Me with her regular collaborator, producer Kevin Malpass (Sia).
Check out the lyric video for Reset Me below:
Since the release of Summer With U, the 24-year-old has spent time travelling but her main focus has been on writing and recording a new body of songs for the new stage of her career. She has two very special events on the calendar for August: a main stage set at the Silverstone Festival alongside the likes of Sophie Ellis-Bextor, Busted and Olly Murs, as well as the grand finale of Mr Gay World which comes to the UK for the first time ever and will be broadcast to a live global audience. Having previously sold-out London’s Omeara, Cassa also has plans for her own shows in the works too, more news of which will be revealed nearer the time.
An entirely independent artist, Cassa Jackson is the sort of person who finds a way to make things happen for herself. She had dreamed of being an artist and her first break came in the biggest of settings: her first gig being in the final of a songwriting competition and her second being the prize, an opportunity to perform at Wembley Arena.
But her career really gained traction while she was studying towards a first class honours degree in French and Spanish at Bristol University. Her following at TikTok exploded, especially for her always popular performances while sitting in her car, leading to an iHeartRadio award nomination for TikTok Songwriter of the Year. That kickstarted a succession of unlikely adventures which have included performing on breakfast TV in South Africa, cameoing in the sci-fi series Pandora and opening for The Jacksons (no relation!). The Summer With U EP also saw her mix her passion for languages and music for the first time with Spanish verses in the track Tranquilo.
So that’s where Cassa Jackson is at with Reset Me – and that new-found confidence will surely attract the attention of fans of Tate McRae, Maisie Peters, Julia Michaels and Miley Cyrus.
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