Taylor Swift is the latest headliner announced for the 2020 edition of American Express presents BST Hyde Park. Taylor, who performs on Saturday 11th July, is the third act to be announced, joining Little Mix who headline on Saturday 4th July and Pearl Jam on Friday 10th July.
Taylor’s latest album, Lover, was her fourth UK Number 1, making her the female star with the most chart toppers this decade, and had the highest first week sales for any album in the US since her 2017 release, Reputation.
And she is equally famed for her live extravaganzas. When Swift came to BST Hyde Park in 2015, the former Country music queen was riding high on the success of her first full pop record 1989 and performed to 65,000 fans, featuring all the hits, an incredible show, and famous friends joining her on stage.
Five years on, the Reading, Pennsylvania native has become one of the defining artists of a generation and was recently named Artist of the Decade by the American Music Awards. Now, the Lover album has even spawned its own festivals: Lover Fest East and Lover Fest West in the United States.
Her shows are pop spectacles – from guests that have ranged from Camilla Cabello to Mick Jagger, to stage sets including the giant inflatable snake of the Reputation stadium tour and the rotating bridge that saw her soaring over the Hyde Park crowd in 2015.
Her rich catalogue of songs include massive hits like I Knew You Were Trouble, We Are Never Ever Getting Back Together, Shake It Off, Blank Space, Bad Blood, and recent smashes Me!, You Need to Calm Down, and Lover.
Swift was the first woman (and one of only two female solo artists, along with Adele) to win Album Of The Year twice at the Grammys for her solo recordings. She won the award for 2010 for Fearless and again in 2016 for 1989.
This month, Taylor surpassed another milestone: she won six American Music Awards, taking her all-time total to 29 and making her the most awarded artist in AMA history.
Now the 29-year-old returns to London, a city that’s become a second home for her as revealed in the track London Boy on the new album. With Swift’s supporting line-up at the multi-stage event yet to be announced, we can only wait with baited breath to see who may be joining the superstar on the day.
From 9am Tuesday 3rd December until 8.30am Friday 6th December 2019, eligible American Express Cardmembers can exclusively purchase tickets before they go on sale to the general public on Friday 6th December at 9am.
American Express presents BST Hyde Park is back for its eighth edition in 2020. 2019’s event played host to headliners Celine Dion, Stevie Wonder, Barbra Streisand, Florence + The Machine, The National, and Robbie Williams, continuing the tradition of one-off experiences that over the years have included The Rolling Stones return to Hyde Park, Carole King play her classic album Tapestry in full for the first time ever, and comebacks for The Strokes and The Libertines.
Along with the headliners, Open House will return. The free four-day event between the two weekends of music, offers events and activities including live music and entertainment, open-air cinema nights, live sport showings, street food, pop up bars, and family activities
BST Hyde Park is also committed to accessibility, community, and sustainability. In 2019, the event was awarded Gold on Attitude Is Everything’s Charter of Best Practice for its facilities for deaf and disabled fans, which included accessible viewing areas, roaming drinks vendors, lowered counters, dedicated accessible entrances with shuttles from car parking, British Sign Language interpreters for all acts on The Great Oak Stage, accessible toilets at every toilet block, Hearing Induction Loops, and free Personal Assistant tickets for all ticket types. American Express presents BST Hyde Park is one of the few festivals that allows and provides facilities for guide dogs.
Community initiatives do not stop with the midweek programme either – it also includes interns from local colleges working with the team and local schools performing at Open House.
And sustainability is at the heart of the festival that uses fuel from 100% renewable resources, 100% biodegradable food packaging, and compostable paper cups across the site. A green team advises fans on recycling and artists are even advised on greener riders. Real-time monitoring in 2019 helped reduce energy use by 25%.