Wallsend-hailing alt-rock trio The Pale White have unveil their new music video for their latest single Lost In The Moment, directed by Chris Kirtley (Blood Films).
Blending introspective performance with surreal dreamlike visuals – Lost In The Moment captures the band doing what they do best; playing with passion coming back under the stage lights. The video, directed by Chris Kirtley intertwines dynamic live shots with slow motion glimpses of the band fully immersed in the rhythm and emotion of the track, transcending above the chaos of the lively crowd. The visual experience mirrors the song’s intensity exactly, letting viewers feel every beat of the anthemic single.
The Pale White @ The Palladium
Speaking on the video for Lost In The Moment, frontman Adam Hope says: “We shot the video at Wallsend ‘MEM’, the town’s Memorial Hall. A true hidden gem right around the corner from where we all live in the heart of Wallsend. It means a lot to us to keep this campaign at home, and from our doorstep we managed to capture something that visually matches the ethereal sonics of Lost In The Moment perfectly.”
“The Big Sad: an album born from the ashes of dark times, but representing a beacon of light for the future. An album of honesty and purity, one that our current fanbase sonically may not be expecting. The sound of a band that got tired of slamming on the fuzz pedal to tick the ‘rock’ box and dares to try something new, dares to shock, dares to be great” he continues.
The Pale White @ The Palladium
This is the northeast calling, with songs of stillness, reflection, renewal, defiance, hope, classic melodies and, at certain perfectly judged moments, furniture-shifting riffs. With a powerful album shaped by pandemic-era loss (of momentum, and the departure of a band member), and by the wins brought by what singer/songwriter/guitarist Adam Hope describes as a “weight lifted off my shoulders”. With a fresh, front-footed, fired-up approach that owes everything to a band returning to their roots in Wallsend and Newcastle – and, for the first time, making their music entirely on their own independent terms: self-produced and self-confident.
This is the return of The Pale White with, in all its surging emotion and pitch-perfect songcraft, the 13-track triumph that is The Big Sad.
At the time devoid of fresh blood, Newcastle quickly became alight with buzz around The Pale White upon their formation in 2016. Brothers Adam and Jack Hope, then joined by Tom Booth, honed their skills as a ferocious three-piece and quickly settled into a rhythm of their own with a self-titled EP in 2017 and 2018’s hip-swaggering Take Me To The Strange before releasing their debut 2021 album Infinite Pleasure.
The group recently wrapped up a support slot alongside legendary Pixies frontman Frank Black and will embark on a headline tour, bringing along Rockshot Magazine favourite Lizzie Esau, before re-joining Black with Pixies.
MARCH – Headline Tour:
6th – Deaf Institute, Manchester
7th – King Tut’s, Glasgow
8th – Brudenell Social Club, Leeds
10th – Dead Wax, Birmingham
11th – Louisiana, Bristol
13th – Green Door Store, Brighton
14th – Oslo, London
15th – Northumbria Uni, Newcastle
21st – The Workman’s Club, Dublin
22ed – Limelight 2, Belfast
Frank Black Celebrates 30 Years Of ‘Teenager Of The Year’ At The London Palladium
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