Following her historic win at the 2023 Eurovision Song Contest, pop iconoclast, Loreen has announced a UK and European tour: The Tattoo Tour 2023. Kicking off her tour in Dublin on Tuesday 7th November, Loreen will make stops throughout the UK and Europe including Glasgow and London and cities across the Netherlands, Belgium, Germany, Poland, Norway, Denmark, Sweden, Finland, Estonia, and Latvia before concluding in Lithuania on Friday 1st December.
Loreen (Charli Ljung)
Loreen became the first woman – and only the second person ever – to win the contest twice with hit single Tattoo (written by the same people behind 2012’s winning electropop stomper, Euphoria). Tattoo debuted at #1 on the Big Top 40 chart and #2 on the Official Singles Chart behind Calvin Harris and Ellie Goulding’s “Miracle” on Friday 19th May. She now shares the highest UK chart position for a non-UK Eurovision entry with Irish singer, Johnny Logan’s Hold Me Now victory in 1987.
Loreen (Corinne Cumming)
Watch the Eurovision grand final performance of Tattoo below:
Sweden now holds the 3 biggest downloaded Eurovision songs of all time. Tattoo (1) has accumulated more than 74 million total Spotify streams, Euphoria (2) which helped to single-handedly shift the perception of Eurovision and topped the charts in 21 countries and Abba’s Waterloo (3). Elsewhere, Tattoo catapulted to #1 in Austria, Belgium, Czech Republic, Estonia, Finland, Greece, Iceland, Ireland, Israel, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Singapore, Slovenia, and Switzerland across Spotify, Apple Music, Shazam and Deezer charts.
Loreen (Charli Ljung)
Loreen says: “I’m so thrilled to finally go on a European tour & to invite you all into my universe. The Tattoo tour will be the first European tour I’ve done in a while & I’m beyond excited to be back on stage and meet everyone that has supported me through this journey. The connections I’ve made these years mean the world to me & to finally be able to meet you all again is a dream come true”. Sign up HERE for EXCLUSIVE presale access on Wednesday 24th May. General sale tickets go on sale on Friday 26 May 2023 at 10am HERE.
Ahead of her UK and European tour, Loreen will descend upon South London’s Brockwell Park, which sits between Brixton and Herne Hill, as part of this year’s mammoth Mighty Hoopla Festival, which will see the Swede join the likes of Kelly Rowland, Years & Years, Aqua, Beverly Knight, Sophie Ellis-Bextor, Jake Shears and Kelis among others.
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