Vision Premiere: Young Sierra, The Lights.

New hotly tipped alternative “pop” band Young Sierra announce their debut single and video for the song The Lights out 28 October. We were impressed with the quality, vibrancy and direction of the video and by the sound that Young Sierra produce.

So we asked a few questions of Ben (Vocals) James (Synths) & Johnny (Drums).

Tell us more about the making of the video?

We’ve worked really hard on creating a strong visual aesthetic and colour palette for the band. For the video, our aim was to expand on that. The idea of us driving around using rear projection to show the movement of the city behind us is a show of reverence to so many of the movies and television shows that inspired us growing up; that stylistic effect embodies a period in music and film that we’re very fond of.

Who did you work with on it?

We worked with a great director, Joe Warley. Joe totally got our vision for the video and was able to realise it in a really creative way.

Do you play all the instruments yourselves or do you use samples and loops?

All the instruments are played by us but for this track, Simon from Fanfarlo played saxophone and recorded it at the Muscle Shoals sound studio in Alabama. Thats something we are really proud of, in someway being part of the history of that place, even if its just in a really small way!

Also on saxophone we had the help of the amazing Sax Man who plays in Rudimental, he brought so much to the track and we’re really happy that he was involved.

What are the band’s influences?

We feel like we have a lot of song writing and melodic influences such as Bowie, Prince (its been a hard year). Also amazing female songwriters from the late eighties/ early nineties, Shakespeares Sister, Cyndi Lauper to name a couple, to more modern artists like Drake but most of our sonic influences come from the likes of hip-hop artists like Dilla, RZA and Yeezus.

More on Young Sierra..

School friends James and Jonny moved down from Manchester to London, and met Ben in Spring 2015. Bonding over a shared love of low bit-rate Drake mp3s, eighties pop, and hot-sauce, they formed Young Sierra.
After spending over a year locked away in the studio, Young Sierra debut with The Lights EP, a 3-track that showcases the band’s unique aesthetic. Combining 80’s synth-pop with shimmering indie guitars and Ben’s signature vocal.

The Lights is a perfect introduction to a sound that will become very familiar in 2017.

Gracie Abrams Announces Third Album ‘Daughter From Hell’ And Unveils Lead Single ‘Hit The Wall’

Gracie Abrams is entering a bold new era with the announcement of her third studio album Daughter From Hell, set for release on 17th July. Alongside the announcement, the GRAMMY®-nominated singer-songwriter has also shared the album’s lead single, Hit The Wall, offering fans a first glimpse into what promises to be another emotionally charged and deeply personal collection.

Dan + Shay Announce Deeply Personal New Album ‘Young’ And Share Inspiring Title Track

Country-pop superstars Dan + Shay have unveiled details of their highly anticipated sixth studio album Young, set for release on 21st August. Alongside the announcement, the GRAMMY®-winning duo have shared the album’s heartfelt title track, offering fans an emotional first glimpse into what promises to be their most intimate record to date.

Issac Ryan Brown Keeps Momentum Surging With Infectious New Single ‘Life Of The Party’

Issac Ryan Brown’s rapid ascent continues with the release of his vibrant new single Life Of The Party, a glossy pop-R&B anthem that further establishes the 20-year-old as one of the genre’s most exciting breakout stars.

Jamie Grey Channels Heartfelt Honesty On New Single ‘Unequivocal’

Rising UK singer-songwriter Jamie Grey continues to cement his reputation as one of Britain’s most emotionally authentic new voices with the release of his powerful new single, Unequivocal.

Jesse Roper (Danielle Lindenlaub & Kim Jay of Ethos Imagery)

Jesse Roper Turns Up The Heat With Fiery New EP ‘Daisy Wake Up’

Canadian singer-songwriter Jesse Roper is continuing his steady rise on both sides of the Atlantic with the release of his brand-new EP Daisy Wake Up, a six-track collection that finds the acclaimed guitarist and storyteller leaning fully into his love of gritty blues-rock and high-energy Americana.

Headwreck Join EMPIRE And Unleash Explosive New Single ‘Raindrops’

Australian nu-metal rising stars Headwreck have taken another major step towards international breakout success, announcing a new partnership with independent powerhouse EMPIRE alongside the release of their ferocious new single, Raindrops.

Bruce Foxton @ Cadogan Hall (Louise Phillips)

Bruce Foxton & Chris Difford Bring Nostalgia And Charm To London’s Cadogan Hall

There are few venues in London better suited to an evening of sharp songwriting and classic British wit than the wonderfully elegant Cadogan Hall. For the first of two nights at the venue, Bruce Foxton and special guest Chris Difford delivered a show steeped in nostalgia, humour and timeless songs that have long since become woven into the fabric of British music culture. While Difford provided warmth and charm through a career-spanning opening set, Foxton and his band revisited the enduring catalogue of The Jam with the confidence and polish of musicians who know exactly what their audience wants.

Brian Fallon Returns With First Solo Music In Over Five Years On ‘Not Bad For New Jersey’ And ‘Better Before’

Brian Fallon has returned with his first original solo material in more than five years, unveiling two brand-new tracks: Not Bad For New Jersey and Better Before. Released via Fallon’s own Lesser Known Records, the songs mark a fresh chapter for the New Jersey songwriter while reconnecting with the heartland rock and power-pop sensibilities that have defined his career both as a solo artist and as frontman of The Gaslight Anthem.