NYC-born singer, performer, and model Infinite Coles returns today with his new single BGM, a soulful, house-infused homage to ‘90s dance music that doubles as a bold celebration of self-love and queer identity. Out now, the track marks the second taste of his forthcoming debut album.
Infinite Coles
Standing for Black Girl Magic, BGM pairs Coles’ soaring, bittersweet vocals with euphoric piano chords and buoyant production from acclaimed artist-producer Zach Witness (Erykah Badu, Frank Ocean, Doechii). At its heart lies an empowering mantra — “Shine your light. Baby love your life. It’ll be all right this time” — encapsulating Coles’ journey toward self-acceptance while paying homage to LGBTQIA+ culture and resilience.
The single arrives alongside a gloriously colourful video, shot on the streets of Puerto Rico by Coles’ close collaborator Robot Moonjuice. Bursting with the vibrance of vogue-ballroom culture, the visuals capture Coles’ flamboyant energy and fearless artistry, featuring dazzling performances alongside Puerto Rican dancer Stella in a striking blend of grit and glamour.
“BGM is about loving yourself and the skin you’re in, no matter what colour or race. We are all magic, and we are all powerful,” Coles explains. “I used to worry about judgment, but now I’m unapologetic. This track and video are authentically me—fearless, determined, and full of joy.”
Witness recalls the song’s creation as spontaneous and joy-filled: “It started as a jam in the kitchen of Robot Moonjuice’s Manhattan apartment. Infinite ended up on the floor in a pink bobbed wig and high heels recording vocals. What you hear is just friends making music, unhinged and joyously queer.”
The new release follows Boots Ballroom C*nt Mix, Coles’ collaborative summer anthem with Maleigh Zan and Julz. Together, the two tracks set the tone for Coles’ debut full-length, promising a heady mix of house grooves, raw lyricism, and fearless expression.
Infinite Coles
Raised in a rap dynasty as the son of Ghostface Killah and nephew of RZA, Coles has forged his own path as one of New York’s most riveting modern music expressionists. From his breakout in Dazed’s cult short film Gang to his moving debut EP Destiny (a tribute to his late twin sister), Coles has steadily established himself as a singular, genre-defying artist.
With BGM, he continues to channel personal vulnerability into universal empowerment—an anthem of resilience and unapologetic self-love destined for both playlists and dancefloors.
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