Izzy S.O Drops Fantastic New Tune: I Swear I Made You Up

Izzy S.O has dropped her brand new single I Swear I Made You Up, and it’s a real treat for the ears. Reflective and raw, the new tune arrives as a reminder of just how much things can change. From lovers to strangers and all the pain that comes in between, Izzy S.O’s new single is a cathartic keepsake to be cherished. Sharing more, she explained: “I Swear I Made You Up was inspired by one real moment when I met up with someone I once loved and we were acting like strangers. It was a weirdly polite conversation, where we both pretended to be fine like we had put these walls up to protect ourselves.

Izzy S.O

Izzy S.O (Cara Kealy)

“Focus on your journey and how you feel about you; don’t let someone else’s behaviour stunt you or distort your view of yourself. Focus on being a good person for you; everything else is out of your control.”

I Swear I Made You Up follows on from January’s Refuse. The angsty offering was laden with shimmering guitars that didn’t go unnoticed. Izzy S.O’s been working hard and bringing her A game since she launched and things are beginning to fall into place big time. Back In November last year she released her sophomore EP Silly Me. The impressive 5-track body of work was a powerful coming of age moment that scooped much support amongst tastemakers.

Born in the West Midlands, Izzy S.O was raised in a creative household with plenty of space for musical expression. As a huge lover of books, she naturally gravitated towards poetry writing as a creative catharsis. Later this evolved into a natural talent for lyricism and over the pandemic she had the opportunity to develop herself sonically with producer Dustin Dooley.

Fast forward to today, Izzy has found her feet as an emerging artist bursting with potential. With two brilliant EP’s out in the wild, she has cemented her sound which toes a line between pop-rock and indie with nods towards grunge. She’s scooped support from the likes of Clash, Ones To Watch, Fizzy Mag, Noctis, A1234 and not to mention multiple plays on Radio 1 and BBC Introducing!

Pulling inspiration from the female greats such as Alanis Morisette, Mazzy Star and Avril Lavigne, Izzy’s authentic expression and gift for storytelling has been winning many hearts along the way. “I hope that my music can help people in the ways that songs have helped me in the past” she says, and we’re pretty sure it will!

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Wyatt Flores @ Roundhouse (Henry Finnegan / @finneganfoto)

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49 Winchester @ Roundhouse (Henry Finnegan / @finneganfoto)

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Jordan Pundik of New Found Glory @ O2 Academy Birmingham (Nick Allan)

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Remember Monday @ Latitude Festival 2025 (Kalpesh Patel)

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