Rising “Retro Electro” artist SOPHIE GREY. returns today with her latest single, Air, a vibrant electronic-pop track that arrives alongside a visually striking new music video and just in time for her performance at Manchester Pride Festival.
Released on 28th August, Air combines synth-led production, an immediate melodic hook and a driving electronic rhythm, continuing the distinctive sound Sophie. has been developing across her recent releases. Built for movement, the track balances polished electronic production with the playful, theatrical character that has become central to her artistic identity.
At the heart of Air is the familiar uncertainty of a crush, capturing the emotional swings of attraction through a metaphor of breathlessness. As Sophie. puts it: “The hot and cold of a crush, it truly makes me feel like i’m running out of Oxygen… I’m running out of Air.”
The accompanying video expands the visual world that surrounds Sophie.’s music, placing her at the centre of a bold and stylised production that plays with light, colour and movement. Its playful aesthetic mirrors the track’s energetic electronic pulse, reinforcing the sense that Sophie.’s music is as much about creating an immersive world as it is about the songs themselves.
The release also coincides with Sophie.’s appearance at Manchester Pride Festival today, where she will perform on the same day Air arrives. Her set will combine her electronic-pop sound with theatrical styling and her unusual on-stage partnership with her DJ robot companion, extending the character and visual storytelling of her recorded work into a live setting.
Air follows recent singles Lunar Highs (Hands Go Up) and Cyberspace, continuing an increasingly confident creative period for Sophie. Together, the releases showcase the evolution of her self-described “Retro Electro” sound: a futuristic combination of electro rhythms, synth-pop melodies and live instrumentation that draws on the past while looking firmly towards the future.
Sophie. is a hands-on artist, writing, arranging, performing and producing her own material. Her background as a classically trained pianist informs an approach that combines live instrumentation with electronic sound design, allowing her to move between organic musicianship and highly produced electronic textures.
That combination is equally apparent in her live performances. Bold styling, theatrical presentation and immersive storytelling form part of the experience, with the DJ robot companion becoming a recurring part of Sophie.’s on-stage world-building.
The artist has already accumulated an impressive list of live appearances. She has previously toured as support for Sting, Alison Moyet and Shaggy, while this summer has seen her share stages with Grace Jones at London’s Crystal Palace Bowl and Duran Duran at BST Hyde Park, which Rockshot Magazine went along to check out: Duran Duran Crown A Sun-Soaked Day Of Pop Royalty At BST Hyde Park 2026
Sophie. has also demonstrated her ability to connect her contemporary sound with the electronic and new-wave heritage that inspires it. At a recent London performance, The Buggles’ Trevor Horn joined her on stage for a duet of the classic Video Killed the Radio Star, bringing together one of the defining songs of the early electronic-pop era with Sophie.’s developing Retro Electro aesthetic. She subsequently performed the song at London’s G-A-Y nightclub.
With Air, Sophie. continues to build an increasingly recognisable musical and visual universe, combining nostalgic electronic influences, contemporary pop production and an instinct for theatrical performance. Her appearance at Manchester Pride provides an immediate opportunity to experience that world live, while another international date later in the year points towards an artist increasingly looking beyond the UK.
For SOPHIE GREY., the future is looking decidedly electronic.
Sophie Grey Lights Up Hammersmith Apollo With Retro-Electro Dazzle



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