Video – William Poyer Shares Weight in Gold Video

Welsh singer-songwriter William Poyer debuts the video for his new single Weight in Gold, which was released on 19 April 2019 via Spiritual Records.

Directed by Jose Tato Grageda, the atmospheric video was shot in Mexico City and features a cameo from the director alongside William.

William’s music has been described as a blend of real-life storytelling with an intimate folk sensibility, driven by strong rhythms and melodic hooks. Back in 2013, he left his native Wales and set off on a journey of discovery to Mexico with the intention of honing a sound unique to him. He developed a stunning collection of songs that would go on to form the majority of his debut album, Born Lucky, in 2016.

Weight in Gold is nothing less than captivating. It’s folksy, bluesy and steeped in Americana with a latin sensibility. It encapsulates everything I love about music. Listening to it provides an escape from the modern world, a ride to another place. This is music that can take you to Nashville, to Mexico, to Mississippi and back in less than four minutes. It has powerful, raw vocals, thumping acoustic guitar and an incredible hook.

It’s going to be a busy year for William. We can expect another new single before his highly anticipated follow up record via Spiritual Records is released, containing exciting new material. He will tour Italy in June before returning to the UK.

It’s Americana from a boy from South Wales, and it’s brilliant. Check out the video now.

I had the pleasure of interviewing William for RockShot Mag a few years back, and the full interview is here


Black Spiders

New Black Spiders Tour Blows The Cobwebs Away

Hard rock band Black Spiders have been around for a while. Having formed in 2008, they delivered a brace of well...
Triumph Of Death (Roland Moeck)

Tom Gabriel Warrior’s Triumph Of Death Announce Hellhammer Live Album

The impact of Swiss extreme metal forefathers Hellhammer is one that still resonates around the global metal scene...
Jungle (Filmawi)

Jungle Announce Major Outdoor Manchester Show

UK production duo Jungle have announced a major outdoor summer show headlining Manchester’s Castlefield Bowl on...

Black Grape Declare Pimp Wars

Black Grape have just dropped Pimp Wars, the second single to be taken from their forthcoming album Orange Head which...
Punk Rock Factory (Press)

Punk Rock Factory Take The Fun Down Under

Punk Rock Factory are a band on the rise. Their seventh album of pop punk covers has just been released, and the...
The Courettes @ The 100 Club (Pauline Di Silvestro)

The Courettes Close Their UK Tour With A Dynamite Double Header

This show at the 100 club was the last night of The Courettes current UK tour, ahead of their upcoming US leg that...
Chris Shiflett of "The Churnups" @ Glastonbury Festival 2023 (Kalpesh Patel)

Foo Fighter Chris Shiflett Sits Down With Nile Rodgers

On the newest episode of the Shred with Shifty Podcast, Foo Fighters guitarist and Honky-Tonk frontman Chris Shiflett...
Randall King at Bush Hall (Pauline Di Silvestro)

Randall King Brings The Honky-Tonk To Bush Hall

Tonight, Bush Hall’s ambiance transforms. The vintage West London theatre could easily look like a museum or a...

Pin It on Pinterest

Share This

Share Thing