New York City artist Blums—the creative alias of songwriter Kelsea Feder—has announced her signing to Take Care Records, marking a major milestone for one of the city’s most intriguing emerging voices.
Blums
To celebrate the announcement, Blums has shared her debut single Sinking/Soaring, alongside an official video directed by Ava Burka and Marianna Kamiaklioyis. The track offers a striking introduction to her world: a winding, art-pop composition that drifts between fragility and intensity, reflecting the cyclical nature of self-doubt and emotional unrest.
Inspired in part by Feder’s time working as a jazz club hostess, Sinking/Soaring blends mellow vibraphone textures with delicate keys before expanding into a spiralling melodic crescendo. The song’s layered arrangement is further enriched by contributions from vibraphonist Sasha Berliner, while co-producer Kirk Palsma helps shape its more experimental moments—including a fractured vocal passage that underscores the track’s sense of unease.
Lyrically, the single delves into internal conflict, with Feder exploring feelings of isolation, self-awareness and emotional contradiction. The accompanying video mirrors this duality, juxtaposing crumbling domestic spaces with moments of glamour and performance to capture the tension between escapism and reality.
https://www.youtube.com/watch?v=SRv0rDzwoyI
Sinking/Soaring marks the first official release from Blums and sets the stage for a debut album expected later this year. The forthcoming record is described as a sprawling art-pop statement, drawing from a wide range of personal experiences—from Feder’s early fascination with classic Hollywood musicals to her time immersed in New York’s DIY music scene.
Having already built a reputation for captivating live performances across Brooklyn, Blums has shared stages with a host of rising artists and continues to carve out a distinctive space within the city’s creative community. Her signing to Take Care Records—a label rooted in championing authentic, boundary-pushing artists—signals an exciting new chapter.
With Sinking/Soaring, Blums offers a compelling first glimpse into a project defined by emotional depth, experimental ambition and a refusal to look away from the complexities of the inner world.
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