West London’s Freya Beer has released her brand new single Write Her Off (WHO). “You’ve got lust in your eyes and it takes you by surprise, but you know it” purrs Beer as she presides over the scene unfolding on her latest tune. It’s a mere pause for thought, before delivering her verdict. It’s not good news. “You’ve read all the papers on how to elate her, but it’s still not clear… Oh you fool! Such a shame.”
Freya Beer
With lyrics taut with sexual tension and banshee-like shrieks, pressure-point ramping percussion and razored guitar breaks; on her latest work Freya Beer unspools a darkly thrilling encounter about the cat-and-mouse game that is dating.
Toying with clever wordplay in a way its subject cannot fathom, “Write Her Off (WHO)” is a track that delves into the sinister side of unrequited attractions and the shadow of loneliness it can cast. As Freya explains: “Write Her Off (WHO) is a song about going after your crush and the feeling of rejection because they don’t feel any connection to you. You come to the realisation you should dismiss the love — almost as though you have to “write them off” to move on.”
Listen to Write Her Off (WHO) below:
A seductive, scathing alt-pop clash, Write Her Off (WHO) finds Freya Beer continuing her stellar trajectory from the heart of darkness. Recorded in London with Paul Burnley at The Social and Jack O’Hea at FOLD Studios. The track also sees the Londoner working with long-time collaborators Dave Fidler and Ray Mitchell who undertook mixing duties at The Fuse in Manchester.
Hailed as a “raw and thrilling talent”, Freya Beer is a singer-songwriter from West London. Inspired by art, literature, alternative fashion and music, Beer distils her disparate influences through a gothic soul and devil-may-care spirit that dares to dream in the darkness.
Having sparked a wave of attention from the get-go with her self-released debut single Bike Boy’ and follow-up Six Months in 2018, she earned a BBC Introducing Live Lounge Session and a feature on Tom Robinson’s BBC Radio 6 Music show — and so the roller coaster began.
Freya Beer
With the wind in her sails, Beer launched her own label Sisterhood Records in 2019 as a vehicle to further her creativity. In 2020, she released the single Dear Sweet Rosie with the track drumming up further support from BBC 6 Music as well as a live session on Marc Riley’s show (which was then highlighted as one of his “Best of the Year” that December).
Revealing her many shades with a series of exquisite lockdown cover versions, Beer bookended 2020 with the acclaimed single Arms Open Wide, which was placed in PRS for Music’s Top 20 songs of the year. Discovering new audiences and in-turn more about herself as an artist, Beer released her debut album Beast in October 2021 to unanimous fanfare.
In the Spring of 2023, she shared the double A-side single Fantasy // Galore, and continued to build her loyal live following with numerous headline shows in London, a key slot at Latitude Festival, a solo support run with Honeyblood and made her US live debut with a full-band show in New York City. Having attracted praise from a range of musical tastemakers across her career to-date, Beer recently launched her own radio show Freya’s Gothic Disco on Islington Radio. She was also featured in Time Out’s special Goth-themed issue for Halloween 2023.
Breaking into 2024 in fierce fashion, latest single Write Her Off (WHO) is out now. In support of the new release, Freya will be playing a handful of shows in London, including a support gig with Black Doldrums at the Camden Assembly. Dates and details are below.
Upcoming Live Dates:
FEBRUARY
16th – Dash The Henge Record Shop, London
MARCH
15th Camden Assembly, London (w/ Black Doldrums)
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