Video – William Poyer Shares Weight in Gold Video

Welsh singer-songwriter William Poyer debuts the video for his new single Weight in Gold, which was released on 19 April 2019 via Spiritual Records.

Directed by Jose Tato Grageda, the atmospheric video was shot in Mexico City and features a cameo from the director alongside William.

William’s music has been described as a blend of real-life storytelling with an intimate folk sensibility, driven by strong rhythms and melodic hooks. Back in 2013, he left his native Wales and set off on a journey of discovery to Mexico with the intention of honing a sound unique to him. He developed a stunning collection of songs that would go on to form the majority of his debut album, Born Lucky, in 2016.

Weight in Gold is nothing less than captivating. It’s folksy, bluesy and steeped in Americana with a latin sensibility. It encapsulates everything I love about music. Listening to it provides an escape from the modern world, a ride to another place. This is music that can take you to Nashville, to Mexico, to Mississippi and back in less than four minutes. It has powerful, raw vocals, thumping acoustic guitar and an incredible hook.

It’s going to be a busy year for William. We can expect another new single before his highly anticipated follow up record via Spiritual Records is released, containing exciting new material. He will tour Italy in June before returning to the UK.

It’s Americana from a boy from South Wales, and it’s brilliant. Check out the video now.

I had the pleasure of interviewing William for RockShot Mag a few years back, and the full interview is here

The Wildhearts @ O2 Academy Islington (Louise Phillips)

The Wildhearts vs. Meryl Streek Ignite London’s O2 Academy Islington

Tonight is The Wildhearts’ traditional December London show, a dual celebration of Christmas and Ginger Wildheart’s birthday — he turns 61 on 17th December. This year the festivities take place at North London’s O2 Academy Islington, with Meryl Streek as the sole support act.

Spike And The Gimme Gimmes @ O2 Forum Kentish Town (Nick Allan)

Here’s Another Cover: Spike And The Gimme Gimmes Turn Christmas Into A Punk Rock Singalong Riot

Spike And The Gimme Gimmes don’t just play shows – they turn rooms into shared experiences, where sweat, nostalgia, and punk energy collide at full volume. On this night, at London’s O2 Forum Kentish Town, that collision came wrapped in Christmas lights, tinsel, and unapologetic festive excess.

Black Rebel Motorcycle Club Spread Their Love To The Troxy

Black Rebel Motorcycle Club – the garage heroes who’ve ‘spread their love’ across the globe before selling out...

Drink The Sea @ Jazz Cafe (Adrian Hextall)

Drink The Sea Cast A Spell On London’s Jazz Café

London gets its first taste of Drink The Sea tonight, and it immediately feels like something special. Touring in...

Better Joy @ Hammersmith Apollo (Kalpesh Patel)

Better Joy’s Rise Continues As Manchester Indie-Pop Breakout Commands London’s Hammersmith Apollo

Better Joy’s upward momentum shows no sign of slowing as Bria Keely brings her shimmering indie-pop project to the vast stage of Hammersmith Apollo on 20th November 2025, opening for Amy Macdonald. It’s a landmark moment for the Manchester-based songwriter, whose journey from intimate rooms to arena-sized crowds has accelerated at remarkable speed over the past eighteen months.

Alabama 3 Inject A Hypo Full Of Love Into O2 Shepherd’s Bush Empire

The enigma that is Alabama 3, the world’s only acid house country band, are the perfect strong finish to 2025. Holographic suits, raving to John Pine covers and even the AI resurrection of deceased co-founder Reverend D Wayne Love take second place to the overwhelming sense of joy in an eclectic community that’s coalesced around their charismatic music.

GUV Unveils Euphoric New Single ‘Warmer Than Gold’ Ahead of January Album Release

GUV has shared a new single, Warmer Than Gold, the latest offering from his forthcoming album of the same name, due...

Mumford & Sons Return Home Renewed And Reignited At The O2 Arena

Mumford & Sons often still conjure images of waistcoats, banjos and the folk revival that erupted in 2009, but...