Unpeople Return With Defiant New Single ‘Clouds’ Ahead Of Huge Festival Run

by | Apr 21, 2026

UK heavy risers unpeople have unleashed their ferocious new single clouds, marking a powerful return for the four-piece and further cementing their reputation as one of the most exciting emerging forces in modern heavy music. Out now, the track arrives alongside an equally striking visual, showcasing the band’s uncompromising vision.

unpeople

unpeople (Bridie Cummings)
unpeople (Bridie Cummings)

Blending crushing riffs with soaring hooks and melodic accessibility, clouds captures everything that defines unpeople’s sound. It’s a track that moves seamlessly between aggression and anthemic singalong moments, all while carrying a clear and defiant message at its core.

Frontman Jake Crawford describes the song as a rejection of outside expectations and trend-driven pressures, instead championing artistic authenticity and self-belief. That ethos runs deep within the band’s identity — not just musically, but conceptually. The name “unpeople” reflects those often overlooked or dismissed, and the band have built their growing community around giving those voices a place to belong.

Unpeople @ Gunnersbury Park

Unpeople @ Gunnersbury Park (Paul Lyme)
Unpeople @ Gunnersbury Park (Paul Lyme)

Comprised of Crawford, Luke Caley, Em Lodge and Richard Rayner, unpeople have quickly made an impact with their ability to fuse weighty instrumentation with emotionally resonant songwriting. Even with just one EP to their name, tracks like the garden and waste have already demonstrated their knack for balancing intensity with melody, while their live performances have seen them share stages with major names including Metallica and Coheed And Cambria.

This momentum continues into a packed summer schedule, with unpeople set to appear at some of Europe’s biggest festivals, including a prominent Main Stage opening slot at Download Festival. With clouds, the band not only build on that rising trajectory, but make a bold statement about staying true to their creative instincts in an industry often driven by trends.

Unpeople @ Gunnersbury Park

Unpeople @ Gunnersbury Park (Paul Lyme)
Unpeople @ Gunnersbury Park (Paul Lyme)

Upcoming UK Dates:

MAY
23th – Slam Dunk Festival, Hatfield
24th – Slam Dunk Festival, Leeds

JUNE
14th – Download Festival, Donington

JULY/AUGUST
Jul 31st–Aug 2nd – Radar Festival, Manchester

SEPTEMBER
3rd – The Foundry, Torquay

Masks, Mayhem, And Metal Legacies: Korn Bring Download Festival XXII To A Triumphant, Tear-Up Finale

Natalie Imbruglia @ CIRCUIT Kingston (Kalpesh Patel)

Natalie Imbruglia Makes Kingston’s Circuit Her Own At Intimate ‘Algorithm’ Launch

There is something wonderfully disarming about seeing Natalie Imbruglia on a stage this small. At The Circuit in Kingston, the singer-songwriter is close enough to her audience to make eye contact with people in the front row, close enough to laugh with them and, crucially, close enough for the nerves of the evening to be impossible to disguise.

EELS (Gus Black)

EELS Share New Track ‘Congratulations To Me’ Ahead Of 16th Studio Album ‘Cookie Happened’

EELS have shared their new track Congratulations To Me, offering another glimpse into their forthcoming 16th studio album, Cookie Happened, which arrives on 16th October via E Works / Play It Again Sam. The latest song finds E, the creative force behind EELS and the stage name of singer, songwriter and producer Mark Oliver Everett, looking at one of life’s more unexpected turning points: the moment when you finally realise that some things simply are not worth taking so seriously.

Natalie McCool (Robin Clewley)

Natalie McCool Releases New Album ‘Good For The Soul’ And Shares ‘Sleeping Beauty’ With She Drew The Gun

Liverpool alternative-pop artist Natalie McCool has dropped her new album Good For The Soul, marking a bold new chapter for an artist increasingly willing to push beyond the boundaries of conventional alternative pop. The new record arrives following a run of singles including Coming Of Age, We’re The Ones, So Lonely, Lonely and I Fantasise, each offering a glimpse into an album that refuses to settle into a single sound or mood.

Cameron Whitcomb (Press)

Cameron Whitcomb Announces European & UK Tour For ‘Kingdom Of Fear’

JUNO Award-winning country artist Cameron Whitcomb is set to bring his electrifying live show to Europe and the UK in February 2027, announcing a run of dates in support of his breakout hit Kingdom Of Fear.

Electron (Rob Blackham / Blackham Images)

Electron Unleash ‘Taken’ Featuring Skindred’s Benji Webbe Ahead Of New Album

London-via-Portugal duo Electron return with their latest single, Taken, featuring guest vocals from Skindred frontman Benji Webbe, as they continue the countdown to their forthcoming second album, Is This Worth Living For?.

Bodega (Pooneh Ghana)

BODEGA Unveil Infectious New Single ‘Literary World’ Ahead Of Fourth Album ‘All Inside Aquarium’

New York City quintet BODEGA have shared their latest single, Literary World, offering another glimpse into their forthcoming fourth studio album, All Inside Aquarium, which arrives October 9th via Chrysalis Records. The philosophical yet infectious track marks the latest chapter in a period of creative reinvention for the band, who have spent the past decade developing a sound that has frequently been associated with post-punk while consistently refusing to remain within its boundaries.

Blair Davie @ Latitude Festival 2026 (Kalpesh Patel)

Blair Davie Unveils Stirring New EP ‘You Like Ugly, Don’t You Babe?’

Scottish singer-songwriter Blair Davie has released their highly anticipated new EP, You Like Ugly, Don’t You Babe?,...
Carley Rae Jepsen @ Glastonbury Festival 2023 (Kalpesh Patel)

Carly Rae Jepsen Announces ‘Day And Night’, A New Chapter In Her Pop Evolution

Carly Rae Jepsen is set to enter a new era with Day And Night, an upcoming album that finds the Canadian pop star exploring two distinct but interconnected sides of her musical personality. The project is framed around the contrast between day and night. The “day” side leans into sun-soaked, left-field pop, while “night” moves towards more forward-thinking dance music with a maximalist edge.

Pin It on Pinterest

Share This

Share Thing