UK heavy risers unpeople have unleashed their ferocious new single clouds, marking a powerful return for the four-piece and further cementing their reputation as one of the most exciting emerging forces in modern heavy music. Out now, the track arrives alongside an equally striking visual, showcasing the band’s uncompromising vision.
unpeople
Blending crushing riffs with soaring hooks and melodic accessibility, clouds captures everything that defines unpeople’s sound. It’s a track that moves seamlessly between aggression and anthemic singalong moments, all while carrying a clear and defiant message at its core.
Frontman Jake Crawford describes the song as a rejection of outside expectations and trend-driven pressures, instead championing artistic authenticity and self-belief. That ethos runs deep within the band’s identity — not just musically, but conceptually. The name “unpeople” reflects those often overlooked or dismissed, and the band have built their growing community around giving those voices a place to belong.
Unpeople @ Gunnersbury Park
Comprised of Crawford, Luke Caley, Em Lodge and Richard Rayner, unpeople have quickly made an impact with their ability to fuse weighty instrumentation with emotionally resonant songwriting. Even with just one EP to their name, tracks like the garden and waste have already demonstrated their knack for balancing intensity with melody, while their live performances have seen them share stages with major names including Metallica and Coheed And Cambria.
This momentum continues into a packed summer schedule, with unpeople set to appear at some of Europe’s biggest festivals, including a prominent Main Stage opening slot at Download Festival. With clouds, the band not only build on that rising trajectory, but make a bold statement about staying true to their creative instincts in an industry often driven by trends.
Unpeople @ Gunnersbury Park
Upcoming UK Dates:
MAY
23th – Slam Dunk Festival, Hatfield
24th – Slam Dunk Festival, Leeds
JUNE
14th – Download Festival, Donington
JULY/AUGUST
Jul 31st–Aug 2nd – Radar Festival, Manchester
SEPTEMBER
3rd – The Foundry, Torquay
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