Jon Allen Shares New Single ‘White Gold’ Ahead Of ‘Seven Dials’ LP

by | Feb 23, 2025

A gifted songwriter with a soulful, whiskey-soaked voice, Jon Allen has established a cult following which has seen him exceed 40 million streams, feature on Later… with Jools Holland, write alongside Sir Paul McCartney, tour with Mark Knopfler and support Kaleo. Now Jon introduces his most ambitious album project, Seven Dials which will be released on May 2nd, by sharing his new single White Gold.

Jon Allen

Jon Allen (Michael Walker)
Jon Allen (Michael Walker)

Operating on the intersection between folk rock, British roots and rugged alt-country, White Gold transports us back to 18th century London and into the midst of the nefarious underground sugar trade of the time. Conveyed with a vocal that feels like the missing link between Paul Rodgers and Paolo Nutini, Jon evocatively depicts a forgotten time in the capital’s history: one in which entrepreneurship, nefarious plotting, and the sheer desperation to survive were all intertwined.

Jon says: “The song’s title refers to the slang name given to sugar, a valuable commodity in 18th century London. Often illicitly procured and traded as currency on the thriving black market. I wanted to capture the allure and danger of chasing something you know might destroy you. ‘White Gold’ is a metaphor for desire, addiction, and the extremes we go to for escape or a fleeting sense of freedom. It’s about living on the edge – where the stakes are high, and every moment feels like a gamble. This song reflects both the intoxicating highs and the inevitable crash, a bittersweet dance with something you can’t quite let go of.”

White Gold offers a taste of the rich narratives that run throughout the upcoming Seven Dials album. Nowadays, Seven Dials is a memorable location in central London: one with an inimitable mix of the old and the new; longstanding institutions such as the Cambridge Theatre and The Crown pub next to corporate coffee houses and upmarket shops. But back then, Seven Dial was a dilapidated slum, thriving only via the mass of down-on-their-luck souls who reluctantly called it their home.

Collectively, the album imagines the struggles of the area: the desperation, the poverty, the scheming and the low-level criminality. Yet while its stories are very much centred in time and place, the emotions that flow from it are curiously indistinguishable from many of our present day experiences.

Jon Allen will celebrate the release of Seven Dials by hitting the road with his band The Luna Kings: Randall Breneman (guitar), Phil Brickell (bass) and Adam Skinner (drums). Tickets for the following shows are available HERE.

MAY
16th – Cardiff, Acapela Studio
24th – London, Bush Hall
29th – Haarlem, Patronaat
30th – Rotterdam, Rotown
31st – Utrecht, Tivoli

JUNE
1st – Groningen, De Oosterpoort
5th – Odense, Dexter
19th – Barnoldswick, Music and Arts Centre
20th – Newcastle, The Cluny

Myles Smith Is Never A Stranger In Glasgow

GeeJay (Phoebe Nightingale)

GeeJay Share New Track Murder And Announce Biggest Headline Show To Date

North London soul-pop duo GeeJay have unveiled their brand new track Murder and announced details of their biggest...
YES (Gottlieb Bros.)

YES Announce 2026 UK Tour Celebrating Fragile

Progressive rock legends YES have announced their return to the UK with a nine-date tour in spring 2026, following the...
Hannah McFarland (Chris Ashlee)

“It Has Been a Whirlwind” — But Hannah McFarland Is Just Getting Started

Alabama country singer Hannah McFarland has barely had a chance to catch her breath. Since releasing her Broken Hearts EP in February, her career has skyrocketed with opportunities she once only dreamed of.

Lewis Capaldi @ Glastonbury Festival 2023 (Kalpesh Patel)

BST Hyde Park 2026 Kicks Off With Garth Brooks And Lewis Capaldi As First Headliners

BST Hyde Park has announced the first two headliners for its 2026 edition, setting the stage for another blockbuster...
Blondshell @ Electric Brixton (Kalpesh Patel)

Blondshell Brings Electric Brixton To Boil On First Night Of London Double-Header

Sabrina Teitelbaum — better known as Blondshell — has built her reputation on raw honesty and songs that cut deep, and...
Ash @ Scala (Kalpesh Patel)

Ash Light Up Scala & Celebrate Ad Astra With Career-Spanning Set And Graham Coxon Collaboration

There was a palpable sense of anticipation outside North London venue Scala on Wednesday night as Ash returned for the...
Callum Beattie @ Glastonbury Festival 2017 (Kalpesh Patel)

Callum Beattie Announces New Album ‘INDI’ And 2026 Tour Dates, Including Biggest Headline Show Yet at Glasgow’s OVO Hydro

Scottish singer-songwriter Callum Beattie has announced details of his third studio album INDI, set for release on...
Maya Lane @ The Grace (Henry Finnegan / @finneganfoto)

Maya Lane On The Hurt And The Healing: From Vulnerability to Growth

On a rain-soaked evening in London, rising singer-songwriter Maya Lane celebrated the release of her brand-new EP The Hurt And The Healing with an intimate show at The Grace. Just weeks earlier, we had met under sunnier skies at The Long Road Festival, beers and whiskies in hand, denim and sunshine everywhere. Now, umbrellas and storm clouds in tow, it felt fitting that Lane’s new project, a record that navigates through storms towards moments of calm, should arrive on a night like this.

Pin It on Pinterest

Share This

Share Thing